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Connecting marketing technology, workflows, brand governance, and analytics to make complex marketing easier to run and scale.
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Featured Operating Environment
Liebert Cassidy Whitmore
As Senior Marketing Technology Coordinator, I manage interconnected systems across digital training products, publications, webinars, brand standards, and billing workflows, supporting +92% fee growth and $37K+ in webinar revenue.
Industry
Legal & Professional Services
Role
Senior Marketing Technology Coordinator
Stakeholders
Attorneys, Marketing, Training. Accounting.
Vendors, Clients, Leadership
Platforms
WordPress/LexBlog. Issuu, CVENT,
Adobe Suite, Airtable
Directed a 10-person creative team and built publishing workflows, templates, and content systems that generated 1M+ organic impressions in 3 months.
Building a Distributed
Creative Operating System
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Team leadership and operations
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Content governance & templates
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Audience action & engagement
Earlier Work, Lasting Impact
Earlier Integrated Work
A selection of earlier projects that shaped my approach to strategy,
creative systems, and results-driven communication.
Consolidated five digital legal properties into one unified platform, cutting bounce rates by 29% and boosting organic traffic by 15%.
Unifying a Multi-Site
Digital Ecosystem
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Website systems and architecture
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Brand consistency and governance
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Marketing technology & analysis
Full Archive Available
Want to see more? I maintain a private archive of past projects and individual assets.
Reel Loud Film and Arts Festival
INTEGRATED BRAND + EVENT MARKETING
Led a full rebrand and integrated marketing campaign for this annual film and arts festival, including brand identity, website, social media, advertising, and event materials.
Brand Strategy
Campaigns
Event Marketing
Web
3K+
Event attendees
2.5K+
Social followers
20K+
Impressions
Let's Make Complex Marketing Easier to Operate
Interested in senior and specialist roles across marketing technology, creative operations, marketing operations, brand systems, and digital experience.
"Kalle is a professional, talented, and thoughtful employee and colleague. He sets an extremely high standard for himself in all of his work and pays attention to perfecting every detail. He takes initiative to identify and address organizational needs without needing to be asked to do so."
Sarah Kahn
Legal Director, CHRCL
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